The spread between the lowest and highest tracked direct price varies sharply by category. In this snapshot, clear-aligner starting prices ranged from $549 to $1,295, while comparable upper + lower online retainer sets clustered much more tightly at $139 to $199. Premium device categories showed the widest relative gaps, including LED whitening kits from $53.99 to $249.
Category price ranges
| Category | Prices | Lowest | Median | Highest | Comparison basis |
|---|---|---|---|---|---|
| Clear aligners | 4 | $549 | $910 | $1,295 | Advertised starting treatment prices |
| Retainer sets | 4 | $139 | $144.50 | $199 | Upper + lower clear retainer sets |
| Custom night guards | 3 | $89 | $110 | $179.99 | Comparable single-guard starting prices |
| Electric toothbrushes | 4 | $65 | $77.50 | $79.99 | Tracked direct handle prices |
| Cordless water flossers | 2 | $45 | $67.50 | $89.99 | Tracked sale prices |
| LED whitening kits | 3 | $53.99 | $79 | $249 | Tracked kit prices |
| Ultrasonic appliance cleaners | 2 | $67.95 | $83.97 | $99.99 | Tracked device prices |
Prices = number of tracked price observations used to calculate that category's range and median. Medians are simple medians of the comparable observations shown. Remi's $99 two-night-guard club bundle is listed in the row-level dataset but excluded from the single-guard night-guard median because the unit basis differs.
All 23 tracked price observations
| Category | Provider | Product or treatment | Observed price | Price basis |
|---|---|---|---|---|
| Clear aligners | Smileie | Remote clear aligner treatment | $549 | Advertised starting price |
| Clear aligners | ALIGNERCO | All-day remote clear aligner treatment | $725 | Advertised starting price |
| Clear aligners | NewSmile | Fast Track remote clear aligner treatment | $1,095 | Advertised starting price |
| Clear aligners | SmileSet | Remote clear aligner treatment | $1,295 | Advertised starting price |
| Retainers | ClearRetain | Upper + lower clear retainer set | $139 | Promotional two-arch price |
| Retainers | SportingSmiles | Upper + lower clear retainer set | $140 | Two-arch price |
| Retainers | Remi | Custom clear retainers | $149 | Promotional price |
| Retainers | SmileSet | Upper + lower clear retainer set | $199 | Two-arch price |
| Night guards | ClearRetain | Soft custom night guard | $89 | Single-guard starting price |
| Night guards | SportingSmiles | Soft custom night guard | $110 | Single-guard starting price |
| Night guards | Pro Teeth Guard | Soft custom night guard | $179.99 | Single-guard starting price |
| Night guards | Remi | Two custom night guards | $99 | Club bundle; excluded from single-guard median |
| Electric toothbrushes | quip | Ultra Lite Sonic Electric Toothbrush | $65 | Tracked direct price |
| Electric toothbrushes | SURI | Core 1.0 | $75 | Tracked direct price |
| Electric toothbrushes | Oclean | X Pro Elite | $79.99 | Tracked sale price |
| Electric toothbrushes | BURST | Pro Sonic Toothbrush | $79.99 | Tracked direct price |
| Water flossers | quip | Cordless Water Flosser | $45 | Tracked sale price |
| Water flossers | Oclean | W10 Water Flosser | $89.99 | Tracked sale price |
| Whitening kits | NatruSmile | LED whitening kit | $53.99 | Tracked sale price |
| Whitening kits | SNOW | Diamond Series whitening kit | $79 | Tracked referenced price |
| Whitening kits | GLO Science | So Brilliant whitening kit | $249 | Tracked sale price |
| Appliance cleaners | Sonic Dental | Sonic Pro | $67.95 | Tracked direct price |
| Appliance cleaners | Zima Dental | Dental Pod | $99.99 | Tracked direct price |
What the snapshot says by category
Clear aligners: price dispersion is large
The four remote clear-aligner starting prices in this snapshot span $746 from lowest to highest. That gap is large enough that readers should compare what the starting price actually includes—impressions or scans, treatment monitoring, refinements and retainers—rather than treating the headline figure as a complete cost.
Online retainers: direct prices cluster closely
The four comparable upper + lower clear-retainer observations have a median of $144.50. At this price level, reorder convenience, stored scans or impressions, remake terms and replacement programs can matter as much as a $10–$20 difference in the first purchase.
Night guards: compare the unit before comparing the price
Comparable single custom night guards in our tracked set ranged from $89 to $179.99. Remi's $99 club offer includes two guards, so we disclose it in the dataset but do not mix it into the single-guard median.
Electric toothbrushes: the tracked DTC cluster is narrow
The four tracked direct electric-toothbrush handle prices ranged from $65 to $79.99. That narrow spread makes replacement-head cost, battery, pressure feedback and warranty more useful differentiators than the handle price alone.
Whitening kits: premium positioning creates a much wider range
The tracked LED-kit prices ranged from $53.99 to $249. This is the largest multiple between low and high observations in the snapshot, so buyers should compare active ingredients, refills, guarantees and device features before assuming the most expensive system is proportionally more effective.
Methodology
- Scope. We included direct-to-consumer products and treatment offers already monitored by Dental Verdicts in September 2026.
- Observed price. We recorded the publicly displayed direct or sale price available in our latest tracked update. Prices can change after the observation date.
- Comparable units. Category medians use reasonably comparable units. Different bundles are disclosed rather than silently normalized.
- No national-average claim. This is a market snapshot of the listed providers, not a statistically representative estimate of every U.S. dental price.
- Source trail. Our category buying guides document the current source pages and product details used for the tracking.
Source trail
Suggested citation
Dental Verdicts. “2026 Dental Consumer Price Index.” Observed September 9, 2026. https://dentalverdicts.com/dental-savings/dental-consumer-price-index-2026/
The CSV is published under CC BY 4.0; attribution to Dental Verdicts is requested when reproducing or adapting the data.
358 publicly posted dental prices from 40 practices
Our larger 2026 U.S. Dental Price Transparency Study tracks practice-posted prices across 33 locations and 18 states, with every source URL and pricing unit available in the raw dataset.
Updates
This is a dated snapshot rather than a live-price promise. Future editions can be compared against this release to measure category inflation, discounting and changes in direct-to-consumer pricing.