Current direct-price winner
Among the official prices we track, SURI's one-time $18.99 three-pack is about $6.33 per head. Philips' C2 three-pack benchmark at $26.95 is about $8.98 per head. Oral-B iO two-packs at $29.99 are about $15.00 per head. Larger Oral-B packs can materially reduce its per-head cost.
Official-price comparison
| Ecosystem | Pack | Price | Per head |
|---|---|---|---|
| SURI | 3 | $18.99 | $6.33 |
| Philips Sonicare C2 | 3 | $26.95 | $8.98 |
| Oral-B iO | 2 | $29.99 | $15.00 |
| Oral-B iO Ultimate Clean | 9 | $64.99 | $7.22 |
Why pack size changes the answer
Oral-B looks expensive if you compare only two-packs, but its current nine-pack at $64.99 cuts the per-head cost by more than half. Buyers should compare the pack size they will actually purchase.
Sources
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